CRAFTSPEOPLE, ARTISTS & BUSINESSES
After a recommendation, a search or a visit to your social media, your website can help a future customer understand what you do, explore your work and prepare a first conversation.
Explore the benefits
WHAT YOUR WEBSITE CAN HELP YOU DO
Selected photographs, details and the story behind a project help visitors understand your techniques, materials and finishing.
For a craftsperson: show a restoration, its stages and the result, rather than an isolated photograph.
An introduction to the person or team, genuine examples and clear contact details give visitors useful points of reference.
For a business: explain who does the work, how a project unfolds and how to get in touch.
Explain your services, the projects you take on and where you work, so visitors can judge whether you can help.
For a workshop: describe the types of pieces and work you handle before someone requests a quote.
Accessible pages, precise text and a clear structure give search engines information they can explore about your practice.
A page about your craft can explain your services and area. Search engines decide whether to index it and where to rank it.
A visible phone number, email link or appropriate form helps visitors talk about a project without searching for the right way to reach you.
Depending on scope: collect a project type, location or useful details to prepare a reply.
Information about your services, opening hours, travel area or project stages can be read before someone calls you.
Visitors can prepare an enquiry when it suits them, including outside your working hours.
Comfortable reading on a phone, readable contrasts and understandable navigation make your content easier to use.
On a mobile, explore a few projects and then find a call button or directions.
Your domain gives you a reference address to share on cards, quotations, social media and other communications.
One place for your introduction, projects and contact details, alongside your other channels.
A new service, recent projects or a change of team can fit into a website whose structure has been planned around your content.
Catalogues, online shops, booking and business tools can be explored later, with an agreed scope and quotation.
ALREADY HAVE A WEBSITE?
It can improve content, images, navigation or functionality. Start by looking at what makes things difficult for visitors and what no longer reflects your practice.
| A difficulty to identify | A possible improvement |
|---|---|
| Your projects are scattered or difficult to find. | An organised gallery, better-presented photographs and links from your service pages. |
| Visitors struggle to understand your offer. | Services explained with examples, practical information and a clearer journey. |
| Your website is difficult to use on a phone. | An adapted layout, comfortable reading and actions that are easy to use. |
| Your content no longer matches your activity. | An updated introduction and an agreed way to keep information current. |
Your work, what makes it different, the projects you take on and how to work with you.
Explore projects, plan a visit, ask a question or describe what they need.
Look at the relevance of enquiries, information people still need and customer feedback, then adjust the content.
These benefits depend on your content, the site’s visibility and its fit with your audience. A website does not guarantee enquiry numbers, revenue or a top Google position. Included functions are defined in the quotation.
A first website, a redesign or an initial visual direction: we can begin by looking at your practice and priorities.